About the Author
Merrill R. (Rick) Chapman has worked in the high technology and software industries since 1978 as a programmer, salesman, field sales engineer and marketer. He is the managing editor and publisher of Softletter, a twice monthly publication focusing on the business realities of running a successful software company. He is also the the president of Aegis Resources, a consulting firm that specializes in enabling software and high-tech companies to create lean, fast-moving marketing and sales operations that generate revenue quickly.
Rick is also the author of The Product Marketing Handbook for Software (with the 5th edition due at the end of January, 2005) and co-author of The US Software and Distribution Guide. He enjoys writing, lecturing, and consulting about various aspects of high-technology marketing. The companies he has worked or consulted for include Ashton-Tate, IBM, EntireOne, Inso, Lucid8, MicroPro, Microsoft, Novell, DataEase, Stromberg, Sun, Ziff Davis and many others.
rickchapman@softletter.com or call 860.663.0552, 9AM to 6PM, M-F, EST/EDT.
The Product Marketing Handbook for Software
The Aegis Product Marketing Workbook for Software
The Aegis Product Positioning WorkbookOther books and publications by Merrill R. Chapman
About Joel Spolsky
Joel Spolsky, a software industry veteran, writes a web log called "Joel on Software" (www.joelonsoftware.com) that is one of the most popular independent Web sites for programmers. His site has been described as the "anti-Dilbert manifesto." Spolsky has designed and developed software used by millions of people and has worked on a variety of products, from Microsoft Excel to the Juno user interface. He is the founder of Fog Creek Software, headquartered in New York City. He is the author of User Interface Design for Programmers, a book we highly recommend not only to programmers but to anyone in involved in software product management and marketing. He is also the author of Joel on Software, a compendium of some of his best writing.
Also by Merrill R. (Rick) Chapman
The Product Marketing Handbook for Software,
4th Edition
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