"Remember: The race goes not to the strong, nor swift, nor more intelligent but to the less stupid"

Illustrations from In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters


A Fistful of Chips
Illustration 1

Illustration from
Chapter Two—First Movers, First Mistakes: IBM, Digital Research, Apple and Microsoft

A happy customer expresses his joy over
the IBM PC Junior keyboard
Illustration 2

Illustration from
Chapter Three—A Rather Nutty Tale: IBM and the PC Junior

Two close friends
Illustration 3

Illustration from
Chapter Four—Positioning Puzzlers: MicroPro and Microsoft

Ed Esber introduces dBASE IV to his adoring fans
Illustration 4

Illustration from
Chapter Five—We Hate You, We Really Hate You: Ed Esber and Ashton-Tate

OS/2 and some of this friends
Illustration 5

Illustration from
Chapter Six—The Idiot Piper: IBM and OS/2

A Frenchman struggles over his dinner Illustration 6

Illustration from
Chapter Seven—Frenchman Eats Frog, Chokes to Death: Borland and Philippe Kahn

Math-challenged bunny people celebrate with
their favorite microprocessor
Illustration 7

Illustration from
Chapter Eight—Brands for the Burning: Intel and Motorola and Google

Google's upper management puts a smiley face on China

Google puts a smiley face on China

Illustration from
Chapter Eight—Brands for the Burning: Intel and Motorola and Google

A Big Lizard meets a Bigger GeekIllustration 8

Illustration from
Chapter Nine—From Godzilla to Gecko: The Long, Slow Decline of Novell

Sometimes We All Go a Little Bit CrazyIllustration 9

Illustration from
Chapter 10—Sometimes We All Go a Little Bit Crazy: Microsoft and Netscape

Various Internet dreamers and idiotsIllustration 10

Illustration from
Chapter 11—Purple Haze All Through My Brain: The Internet and ASP Busts

Richard Stallman and Steve Ballmer having a quiet conversation

Illustration from
Chapter 12—The Strange Case of Dr. Open and Mr. Proprietary


Subscription Testimonials Free Samples

Marketing Handbook

Also by Merrill R. (Rick) Chapman
The Product Marketing Handbook for Software,
4th Edition

 

 

Museum
Visit The
Museum of High Tech
Stupidity

OPEN 24/7
ADMISSION
IS ALWAYS
FREE!
Harry ad