"Remember: The race goes not to the strong, nor swift, nor more intelligent but to the less stupid"

• BOOK DETAILS
  • The Author
  • TOC
  • Book Excerpts
    • Foreword, 1st Edition
    • Foreword, 2nd Edition
    • Preface
    • Chapter 1
    • Chapter 2
    • Chapter 3
    • Chapter 4
    • Chapter 5
    • Chapter 6
    • Chapter 7
    • Chapter 8
    • Chapter 9
    • Chapter 10
    • Chapter 11
    • Chapter 12
    • Chapter 13
    • Chapter 14
    • Afterword
    • Glossary of Terms
• INTERNATIONAL
• STUPID TALK
  • Reviews
  • Quotes
  • Interviews
• STUPID STUFF
  • Press Center
  • The Poster
  • Videos
  • Illustrations
• STUPID STORE
• THE MUSEUM
  • Vsit the Museun
  • Entrance Hall
    • The Hall of Stupid High-Tech Collateral
    • The Hall of Stupid High-Tech Positioning and Writing
    • The Hall of Stupid High-Tech Products
    • The Hall of Stupid High-Tech PR
• UNSTUPID STUFF
  • Marketing Handbook
  • Softletter
  • Softletter Handbooks
  • Software Market Solution
  • Unstupid Links

Illustrations from In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters

A Fistful of Chips

Illustration from
Chapter Two—First Movers, First Mistakes: IBM, Digital Research, Apple and Microsoft

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A happy customer expresses his joy over
the IBM PC Junior keyboard

Illustration from
Chapter Three—A Rather Nutty Tale: IBM and the PC Junior

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Two close friends

Illustration from
Chapter Four—Positioning Puzzlers: MicroPro and Microsoft

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Ed Esber introduces dBASE IV to his adoring fans

Illustration from
Chapter Five—We Hate You, We Really Hate You: Ed Esber and Ashton-Tate

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OS/2 and some of this friends

Illustration from
Chapter Six—The Idiot Piper: IBM and OS/2

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A Frenchman struggles over his dinner

Illustration from
Chapter Seven—Frenchman Eats Frog, Chokes to Death: Borland and Philippe Kahn

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Math-challenged bunny people celebrate with
their favorite microprocessor

Illustration from
Chapter Eight—Brands for the Burning: Intel and Motorola and Google

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Google's upper management puts a smiley face on China

Illustration from
Chapter Eight—Brands for the Burning: Intel and Motorola and Google

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A Big Lizard meets a Bigger Geek

Illustration from
Chapter Nine—From Godzilla to Gecko: The Long, Slow Decline of Novell

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Sometimes We All Go a Little Bit Crazy

Illustration from
Chapter 10—Sometimes We All Go a Little Bit Crazy: Microsoft and Netscape

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Various Internet dreamers and idiots

Illustration from
Chapter 11—Purple Haze All Through My Brain: The Internet and ASP Busts

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Richard Stallman and Steve Ballmer having a quiet conversation

Illustration from
Chapter 12—The Strange Case of Dr. Open and Mr. Proprietary

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Also by Merrill R. (Rick) Chapman
The Product Marketing Handbook for Software,
4th Edition

Now Available as a
Free Download

In Search of Stupidity:
The Interview!

Click Here to view streaming media, or Right Click and "Save Target As" to save to your computer. File size is approximately 51 MB, viewing time is 46 minutes, WMV file format. Watch author Merrill R. (Rick) Chapman discuss past and current marketing disasters, programs and collaterals on Business Beat Live. Our thanks to Ted Finch of www.chanimal.com for his production help! Click here for more formats.

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Now Available as a
Free Download

In Search of Stupidity: The Video!

Click Here to download
or view (file size approximately 7.3MB).

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Visit The Museum of High Tech Stupidity OPEN 24/7 ADMISSION IS ALWAYS FREE!

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