The Hall of Stupid High-Tech Collateral
The Worst Piece of High-Tech Collateral Ever Created
(Corporate brochure developed by Street Technologies)
Software that creates a brutal, Darwinian battle for survival in YOUR company!
We’d stay to chat more, but we have to hunt down the customer service
department and kill them.
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The Second Worst Piece of
High-Tech Collateral Ever Created
(Direct marketing piece developed by Computer Associates)
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Zounds! Only the sounds of “farts,” “orgasms,” and “pissing?”
No sounds of vomiting, diarrhea and maggots feasting on corpses? What a rip-off!
Hilarious Example of Silly Packaging
(Front cover of Tracker Software)
The back of this software package from a now defunct Aussie publisher from the 80s states that the Australian aborigine is a worldwide symbol for locating things. Uh, maybe in Australia! But in the US, most people looking at this package thought the software should come bundled with a copy of National Geographic magazine, one of those issues featuring pictures of topless Indian tribes women from the Amazon. An excellent example of a company not understanding the need to localize their packaging and marketing to fit a country’s cultural expectations.
Exhibit donated by Alan Ashendorf of Let’s Talk Computers
Sexually Offensive Ad by Qsol(Though the Girl IS Cute)
The "Don't feel bad. Our servers won't go dow on you either."
headline makes for an amazingly tasteless and offensive ad from server builder Qsol. A bit of advice for all you Marcom and advertising specialists out there: keep the locker room out of your ads!