"Remember: The race goes not to the strong, nor swift, nor more intelligent but to the less stupid"

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Marketing Handbook

Also by Merrill R. (Rick) Chapman
The Product Marketing Handbook for Software,
4th Edition

Now Available as a
Free Download

In Search of Stupidity:
The Interview!

Click Here to view streaming media, or Right Click and "Save Target As" to save to your computer. File size is approximately 51 MB, viewing time is 46 minutes, WMV file format. Watch author Merrill R. (Rick) Chapman discuss past and current marketing disasters, programs and collaterals on Business Beat Live. Our thanks to Ted Finch of www.chanimal.com for his production help! Click here for more formats.

Now Available as a
Free Download

In Search of Stupidity: The Video!

Click Here to download
or view (file size approximately 7.3MB).

 

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The Book

If you are a member of the press interested in reviewing In Search of Stupidity: Over 20 of Years of High Tech Marketing Disasters, please contact Julie Miller at Apress (www.apress.com) with your contact information and the name of your publication.

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First edition of In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters