"Remember: The race goes not to the strong, nor swift, nor more intelligent but to the less stupid"

Below are links to sites and resources that can help
insure you don’t end up as a future case study in
the sequel to In Search of Stupidity: Over 20 Years
of High-Tech Marketing Disasters

Aegis Resources: Publishes The Product Marketing Handbook for Software
aegis-resources.com

Eric.Weblog(): Blog of Eric Sink, author of Erik Sink on the Business of Software and also the author of the foreword for the second edition of Stupidity

Ericsink.com

Softletter Soft*Letter, an indispensable guide for high tech marketers
Softletter.com

Chanimal: Site of software consultant and marketer Ted Finch. Highly recommended

Chanimal.com

JoelonSoftware: Some of the best writing on software development you can find on the web
JoelonSoftware.com

SoftwareMarketingResource: Contains information and links to marketing and development resources.
softwaremarketingresource.com

 

 


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Marketing Handbook

Also by Merrill R. (Rick) Chapman
The Product Marketing Handbook for Software,
4th Edition

 

 

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