"Remember: The race goes not to the strong, nor swift, nor more intelligent but to the less stupid"

• BOOK DETAILS
  • The Author
  • TOC
  • Book Excerpts
    • Foreword, 1st Edition
    • Foreword, 2nd Edition
    • Preface
    • Chapter 1
    • Chapter 2
    • Chapter 3
    • Chapter 4
    • Chapter 5
    • Chapter 6
    • Chapter 7
    • Chapter 8
    • Chapter 9
    • Chapter 10
    • Chapter 11
    • Chapter 12
    • Chapter 13
    • Chapter 14
    • Afterword
    • Glossary of Terms
• INTERNATIONAL
• STUPID TALK
  • Reviews
  • Quotes
  • Interviews
• STUPID STUFF
  • Press Center
  • The Poster
  • Videos
  • Illustrations
• STUPID STORE
• THE MUSEUM
  • Vsit the Museun
  • Entrance Hall
    • The Hall of Stupid High-Tech Collateral
    • The Hall of Stupid High-Tech Positioning and Writing
    • The Hall of Stupid High-Tech Products
    • The Hall of Stupid High-Tech PR
• UNSTUPID STUFF
  • Marketing Handbook
  • Softletter
  • Softletter Handbooks
  • Software Market Solution
  • Unstupid Links

Below are links to sites and resources that can help
insure you don’t end up as a future case study in
the sequel to In Search of Stupidity: Over 20 Years
of High-Tech Marketing Disasters

Aegis Resources: Publishes The Product Marketing Handbook for Software
aegis-resources.com

Eric.Weblog(): Blog of Eric Sink, author of Erik Sink on the Business of Software and also the author of the foreword for the second edition of Stupidity

Ericsink.com

Softletter Soft*Letter, an indispensable guide for high tech marketers
Softletter.com

Chanimal: Site of software consultant and marketer Ted Finch. Highly recommended

Chanimal.com

JoelonSoftware: Some of the best writing on software development you can find on the web
JoelonSoftware.com

SoftwareMarketingResource: Contains information and links to marketing and development resources.
softwaremarketingresource.com

 

 

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Also by Merrill R. (Rick) Chapman
The Product Marketing Handbook for Software,
4th Edition

Now Available as a
Free Download

In Search of Stupidity:
The Interview!

Click Here to view streaming media, or Right Click and "Save Target As" to save to your computer. File size is approximately 51 MB, viewing time is 46 minutes, WMV file format. Watch author Merrill R. (Rick) Chapman discuss past and current marketing disasters, programs and collaterals on Business Beat Live. Our thanks to Ted Finch of www.chanimal.com for his production help! Click here for more formats.

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Now Available as a
Free Download

In Search of Stupidity: The Video!

Click Here to download
or view (file size approximately 7.3MB).

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Visit The Museum of High Tech Stupidity OPEN 24/7 ADMISSION IS ALWAYS FREE!

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